YouTube has donated more than $ 3 billion – cumulated since 2007 – to rightholders who have monetized the use of their content, including more than 800 million euros in Europe where there are 35 million YouTube channels.
But the conditions for making money have been strengthened. While YouTube has reached 1.9 billion users in 2018 per month, the 2 billion mark will be exceeded in 2019. But very few Youtubers, those who are recognized as such by the community and who can hope to win money. Wikipedia lists more than 400 of the best known.
But all users who post videos on YouTube will not be able to monetize them, especially since the conditions and requirements were hardened a year ago now. In his book “YouTubeur” published on January 3 at Editions Eyrolles (1), Jean-Baptiste Viet (photo) lists the prerequisites of the video platform to be able to display advertisements on the videos that are put online.
Once you’ve activated the monetization of your YouTube channel and created an AdSense account (the Google ad network), you need to “complete the eligibility thresholds for monetization”, which means: accumulating more than 4,000 hours of viewing videos in the last twelve months (the equivalent of 100,000 views with an average watch time of 2 minutes 30); claim at least 1,000 subscribers on their YouTube channel.
Why YouTube has become more demanding “These conditions allow us to properly evaluate the new channels and contribute to the protection of the community of creators,” justifies his side YouTube, which, more demanding, strengthened its advertising monetization rules January 16 2018.
Previously, there were almost no prerequisites for activating advertising on videos posted on its YouTube channel, other than being major, having an AdSense account, and reaching 10,000 views.
“YouTube has had some problems with advertisers who have demanded guarantees for a little qualitative channels. It was very easy to get 10,000 views and many people found themselves on the waiting list and did not have the opportunity to monetize their channel “, explains Jean-Baptiste Viet in a video referenced in the second edition from his book.