Google has crossed the threshold of 15 million paying subscribers to its YouTube Music service, says Bloomberg quoting a confidential figure.
It includes subscribers to Google Play Music (which is giving way to YouTube Music) and users on trial.
Google is discreet about the performance of this offer that focuses on both music content and related clips.
He merely stated that his volume of users of YouTube Music (free) and YouTube Music Premium grew by 60% between March 2017 and 2018.
This indiscretion, however, allows to measure the weight of the service against its main competitors, which have a large lead.
Apple Music was at $ 56 million at the last count in November, but the Financial Times that said it, did not specify whether this included users still in the free trial period.
It’s easy to imagine that since the Apple Music clientele has gained even more weight.
Far ahead is Spotify that continues to open the road.
In its results presented at the end of April, it claimed to have 217 million active users, including 100 million who pay each month.